White Lion, Student Prince honor Big E with centennial aleDate: 9/2/2016 SPRINGFIELD – White Lion Brewing Company in collaboration with Williams Distributing and The Student Prince & Fort Restaurant commemorate the Eastern States Exposition’s 100th Anniversary with an exclusive centennial ale. This limited quantity Kolsch Ale will be featured at one of the newest Big E venues Sept. 16 to Oct. 2.
The Student Prince & Fort Restaurant will feature its creative and well known German style menu at the new Wurst Haus, which will be located in proximity to the New England Center and the Coliseum.
Managing partner Andy Yee said, “We are happy to share our appetite of delivering quality food and beverage to festival goers that have been supporting the Eastern States Exposition for 100 years. In our inaugural year, it made sense for us to partner with community committed companies such as White Lion Brewing and Williams Distributing as a way to further enhance the overall experience.”
Heather Gawron, operations & sales manager at White Lion Brewing Company added, “White Lion is very excited to be part of the centennial celebration and be showcased at New England’s largest fair. To stand with a regional pioneer, the Eastern States Exposition, and two great community partners, Williams Distributing and The Student Prince & Fort Restaurant, is a historical moment for our brand.
“Our brewer Mike Yates worked with The Student Prince & Fort Restaurant to determine what style would complement the German themed venue; fittingly the beer will be called Eastern States Exposition Centennial Ale: Kolsch. The beer will be a light bodied and crisp golden ale, brewed with German hops and malts.”
Anthony Frasco, director of Sales and Marketing for Williams Distributing, echoed the excitement. He said, “As a long-standing partner with the Eastern States Exposition we felt this celebratory occasion was worthy of a commemorative brew, and to see it come to fruition under a Western Massachusetts collaborative made it all the more special.”
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