ACCGS to host Lunch ‘n Learn on Oct. 8

Date: 9/26/2014

SPRINGFIELD – The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) will host its bimonthly Lunch ‘n Learn series Oct. 8 from 11:30 a.m. to 1 p.m. at Lattitude Restaurant in West Springfield.

Liz Provo, authorized local representative for Constant Contact, one of the leading email marketing service providers in the country, will return as a presenter and present “Social Media Marketing for Small Business Success.”

Provo will provide attendees with a look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. Attendees will learn the benefits of using each, how other organizations are marketing with them and some dos and don’ts of each network.

Specific areas of discussion will include a closer look at each of the five most popular social networks; how to tell which networks are right for each attendee’s business; how to create and post content to each network; social media etiquette; how to gauge success of social media; and why social media and email marketing must be used together.

Provo has been involved in sales and marketing throughout her career. A magazine publisher, blogger and early adopter of social media, she has taught small business owners throughout western Massachusetts how to effectively use today’s marketing tools to grow their businesses. 

As an authorized local expert with Constant Contact, Provo joins a network of 200 professionals around the country who are available to associations, organizations and event planners, speaking on relationship marketing.

Reservations are $25 for members and $35 for general admission, which includes lunch, networking time and one-on-one discussions with Provo.  Attendees will also receive a pre-pay discount up to 25 percent on an existing or new Constant Contact subscription to its Email Marketing, Online Survey and Event Marketing tools.  Reservations may be made online at or by contacting Sarah Mazzaferro at