| Coldwell Banker Residential Brokerage is pleased to announce that Karen M. Carroll, Elizabeth M. Costello, Joann E. Dalmolin, Diane M. Fisher, Michael F. Long, Robert J. Pitkin, Shelley R. Trehey and Mary J. Wait of the Coldwell Banker Residential Brokerage office in Longmeadow have been awarded the Certified Home Marketing Specialist (CHMS) national designation created by Martha Webb, renowned author and producer of Dress Your House for Success. Dee Doucette Breton, Shirley D. Saville Lopes, Marilyn E. Spears of the Coldwell Banker Residential Brokerage office in Wilbraham and Janet M. Baumgartner, Elizabeth F. Levine, Dominic D. Maloni, Catherine Page-Helgoe, of the Coldwell Banker Residential Brokerage office in East Longmeadow were also awarded the certification. To obtain the CHMS designation, the sales associates must have successfully completed a comprehensive course focusing on specific marketing strategies such as property positioning to appeal to specific home buying emotions, and pricing tactics that assist in selling houses faster and at a higher price. The sales associates attended the course at the Coldwell Banker Residential Brokerage state-of-the-art training facility in Springfield. This marketing perspective is especially important in today's environment where houses are competing for buyers. Additionally, learning to stage the property correctly assists buyers in seeing the true potential of a home, an essential element in the purchasing decision. "I am extremely pleased that the sales associates have taken this course," said Theresa Lindsey, sales manager of the Coldwell Banker Residential Brokerage office in Longmeadow. "This is another example of how our sales associates remain at the forefront of providing the expert knowledge and skills necessary to be successful in today's real estate environment." For more information please visit www.NewEnglandMoves.com. |
