Coldwell Banker launches new website

Date: 7/2/2012

July 2, 2012

GREATER SPRINGFIELD — The Coldwell Banker Residential Brokerage offices in Chicopee, Longmeadow, and Westfield are pleased to announce the launch of the company's newly enhanced website, Already known as one of the most visited real estate websites in the region, has been upgraded to streamline the consumer's online real estate experience.

"We are committed to providing our clients and customers with the tools and services that they demand in today's technology-driven marketplace," Pat Villani, president of Coldwell Banker Residential Brokerage in New England, said. "With the release of the new, we are succeeding in our commitment to providing the types of resources that make the home-buying and selling process more efficient."

With nearly 750,000 registered users, is visited on average more than one million times each month.

The enhancements to the site are designed to make it easier for local homebuyers who are seeking their dream home in New England. At the same time, the improvements will benefit homeowners who are trying to secure the greatest amount of exposure for their homes during the marketing and selling process.

Villani noted that the changes are particularly significant since nearly 90 percent of homebuyers use the Internet to search for a home, according to the 2011 survey of homebuyers and sellers by the National Association of Realtors.

The new website provides consumers with a more simplified search function, so home searchers can easily find properties by location, address, property type, or MLS number directly from the home page. The improved search function provides faster search results with at-a-glance details of property listings with multiple views.

In addition to offering home searchers thousands of property listings in Massachusetts, Maine, New Hampshire and Rhode Island, now includes an interactive mapping feature that allows consumers to zoom in, find schools, restaurants, shopping centers and other local attractions and amenities.

Registered users of can sign up to receive email alerts for new property listings, open houses and price reductions, and will be able to share property details with others through social media, email or print.

The new also contains content to help consumers with various aspects of purchasing and selling a home.

Optimized for mobile devices, now enables consumers to view property listings from their mobile phones while they are on the go.

The website will continue to showcase property photo slideshows and video technologies such as streaming video tours of properties and sales associates' video resumes.

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