Herrell's recognized by TripAdvisor

Date: 6/13/2013

NORTHAMPTON — Herrell's Ice Cream, the innovator in gourmet artisan ice cream, founded by the legendary Steve Herrell of ice cream fame, announced that it has received a TripAdvisor Certificate of Excellence award.

The accolade, which honors hospitality excellence, is given only to establishments that consistently achieve outstanding traveler reviews on TripAdvisor, and is extended to qualifying businesses worldwide. Only the top-performing 10 percent of businesses listed on TripAdvisor receive this prestigious award.

To qualify for a Certificate of Excellence, businesses must maintain an overall rating of four or higher, out of a possible five, as reviewed by travelers on TripAdvisor, and must have been listed on TripAdvisor for at least 12 months. Additional criteria include the volume of reviews received within the last 12 months.

"Herrell's is pleased to receive a TripAdvisor Certificate of Excellence," Herrell said. "We strive to offer our customers a fun and memorable experience, and this accolade is evidence that our hard work is translating into positive reviews on TripAdvisor."

Judith Herrell, Steve's business partner and franchise manager, said, "We aim to please. At Herrell's we encourage every customer to customize their ice cream creation and enjoy it in a fun loving atmosphere! We are so excited about this award from TripAdvisor! Guess we are doing something right!"

Alison Copus, vice president of Marketing for TripAdvisor for Business, said, "TripAdvisor is delighted to celebrate the success of businesses around the globe, from Sydney to Chicago, Sao Paulo to Rome, which are consistently offering TripAdvisor travelers a great customer experience. The Certificate of Excellence award provides top performing establishments around the world the recognition they deserve, based on feedback from those who matter most — their customers."