Perrier earns Certified Home Marketing Specialist tag

Date: 3/21/2011

LONGMEADOW — Coldwell Banker Residential Brokerage is pleased to announce that Monson resident Joann Perrier, a sales associate with the Coldwell Banker Residential Brokerage office in Longmeadow, has been awarded the Certified Home Marketing Specialist (CHMS) national designation created by Martha Webb, renowned author and producer of Dress Your House for Success.

To obtain the CHMS designation, Perrier successfully completed a comprehensive course focusing on specific marketing strategies such as property positioning to appeal to specific home buying emotions, and pricing tactics that assist in selling houses faster and at a higher price.

"When houses are competing for buyers, this marketing perspective is especially impor-tant," Perrier said. "Learning to stage the property correctly assists buyers in seeing the true potential of a home, an essential element in the purchasing decision."

Perrier is a member of the Real Estate Association of Pioneer Valley and National Association of Realtors.

"I am extremely pleased that Joann has taken this course," Theresa Lindsey, sales manager of the Coldwell Banker Residential Brokerage office in Longmeadow, said. "This is another example of how Joann remains at the forefront of providing expert knowledge to clients in today's real estate environment."

Perrier can be reached at the Coldwell Banker Residential Brokerage office in Longmeadow at 567-8931.

Coldwell Banker Residential Brokerage is the largest residential real estate brokerage company in New England.

With more than 4,000 sales associates and staff in approximately 90 office locations, the organization serves consumers in Massachusetts, Rhode Island, New Hampshire and Maine. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices.

For more information, visit www.NewEnglandMoves.com.