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Red Cross, Big Y team up to aid Philippines

Date: 11/20/2013

SPRINGFIELD – The American Red Cross has a huge relief response to the Philippines and other surrounding communities underway and Big Y World Class Market is doing its part to send help and hope to those in need.

Through Nov 30, Big Y customers and employees will have the opportunity to donate to American Red Cross Disaster Relief at all Big Y locations throughout Massachusetts and Connecticut. Donation Containers will be available at all Big Y registers. The funds raised will support people in the communities affected by the Philippines Typhoon.

“The D’Amour family, Big Y, and its customers have been among the very first in our community to step up to help those in need when disaster strikes, whether the need is a local fire, a tornado outbreak in Oklahoma or a catastrophic storm in the Philippines,” Rick Lee, Red Cross Pioneer Valley Chapter executive director, said. “We are grateful for their compassionate response and continued generous support.”

Big Y, its customers and employees have a strong tradition of supporting those in need. Past initiatives include campaigns to support both international and domestic disasters such as the 2004 Tsunami, Hurricane Katrina.

Following the January 2010 earthquake in Haiti, Big Y collected donations from customers and employees resulting in a donation of $108,277.32 to the American Red Cross International Response Fund – Haiti Relief and Development. After the Japan Earthquake and Tsunami, Big Y presented donations to the American Red Cross totaling $100,000.

When devastation hit right in their own back yard in 2011, Big Y, its customers and employees donated $141,000 to Red Cross tornado relief and $75,000 for Hurricane Sandy relief in 2012.

Most recently, through similar efforts, Big Y Foods presented donations to the American Red Cross totaling $40,000 for relief efforts do to the Oklahoma Tornadoes that struck in May 2013.