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Second-generation builders offer latest green technology, despite bad economy

Date: 9/1/2009

By Katelyn Gendron

Reminder Assistant Editor

WESTFIELD -- Two second-generation business owners in Westfield are taking their company to the next level by offering clients a sustainable alternative to remodeling -- bad economy or not.

Gerry and Normand Proulx, brothers and co-owners of Architectural Designs, are not detoured by the present economy; rather, they are on the cutting edge, providing clients with an innovative green technology called EnviroTek Wall System (EWS).

"Today's consumers are demanding healthy indoor air quality, greater energy savings and environmentally sustainable choices to meet their interior remodeling needs," Gerry said. "The EnviroTek system was developed to meet these green objectives while providing unlimited design potential [replacing conventional sheetrock wall boards]."

Normand told Reminder Publications there are many alternatives to green building on the market right now but he and his brother sought out the most reliable, energy efficient product for remodeling.

He noted that EnviroTek is 60 percent more energy efficient than other methods and is mold and termite resistant without using harsh chemicals.

According to information released by EnviroTek, "Every basement, garage or bonus room finished with EWS reduces energy consumption, which results in diminished CO2 emissions to our atmosphere ... EnviroTek is the only room finishing system on the market made from 30 percent post-consumer recycled material. And, because [the] exclusive integrated steel stud system allows EWS to be installed without the use of wood studs, we are conserving trees, a valuable natural resource."

When asked how the present economy is affecting his business, Normand replied, "It's feast or famine out there right now."

He added that last winter was the "worst winter" in the company's history.

Normand noted that the majority of his clients are seeking additions or room modifications, not green technology. He attributed the requests to the cost.

"The cost of material is more than the conventional," Normand said, adding that clients will save more on their energy costs over the long term.

He noted that the technology "looks like sheetrock," is 100 percent recyclable and does not inhibit design or decoration needs of homeowners or business owners.

For additional information on Architectural Designs, visit