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Date: 6/14/2023
CHICOPEE — Through a collaborative effort within the Chicopee Public Schools, a new district logo has been implemented.
Interim Superintendent Alvin Morton discussed the new logo during the June 7 School Committee meeting.
He shared that it has been some time since the logo was updated so they decided to rebrand.
The motivation behind the logo was to modernize the school’s online presence, increase recruitment and retention efforts to make it more user friendly and increase parent and family engagement.
Morton said that in October 2022, all district employees were asked to gather ideas, from which they received more than 200 form submissions. In November 2022, design mockups — five initial prototypes — were created with staff ideas in mind. Shortly after, nearly 600 staff members weighed-in on their favorite design and a second run-off vote took place with the top two choices.
In December 2022, the new logo was chosen and unveiled through the website, email signatures and other digital communication, along with merchandise.
Morton went on to describe the new logo design, which is a tree. “A tree represents growth and prosperity,” he said. “Trees start small and grow under the right conditions: nutrients and a supportive environment. Each season, trees generate new branches, sprout leaves and grow sturdier. Underground, trees share water and nutrients and can communicate with each other. In that sense, they support each other and exist as part of a community.”
He continued, “Our students also begin small and grow under the right conditions: nutrients and a supportive environment. Each school year, our students make new learning connections with Chicopee’s knowledgeable and dedicated educators. Students learn from each other too. They make new friendships and learn to exist as part of a community.”
While there are various types of trees that grow at different rates, Morton said there are also different types of students in Chicopee that have their own successes and struggles.
“Our district strives to be the most supportive and nutrient-rich environment for our students,” said Morton. “As one family of educators and support staff, we are inspired daily by what our students can one day grow to become.”