| The Advertising Club of Western Massachusetts (ACWM) is pleased to announce the winners of this year's coveted ADDY Award competition honoring creative excellence in advertising. All entrants in the annual show were honored during the "Magnificent ADDYs Spectacular Show of Wonders," sponsored by Baystate Medical Practices, Hampden Bank, Health New England and St. Germain Investment Management on March 20 at CityStage in Springfield. The annual ADDY competition recognizes creative excellence in Hampden, Hampshire, Franklin and Berkshire Counties, in all media including print, broadcast, interactive, out-of-home and public service advertising. One-hundred sixty-seven entries were received this year from agencies, companies and individuals in Western Massachusetts. More than a third of the entrants received awards, with 61 gold, silver and bronze awards presented. The Best of Show award was presented to Brendan Ciecko, Ten Minute Media, for his Lily Allen LDN microsite for Capitol Records in the category of Interactive Media. The following received gold awards: Advertising for the arts and sciences: TigerPress for Japanese Tea Wares for the Smith College Museum of Art. Advertising industry self-promotion: Winstanley Associates. Collateral material: City of Bright Nights Ball 2007 Invite for Spirit of Springfield and the poster for Absorbine 115th Anniversary Poster for W.F. Young Inc. Consumer or trade publication: Interior51 chemetal/treefrog campaign and Hardigg Animal Testing by Winstanley Associates for Hardigg Industries Interactive media: Spalding Web site. Mixed media campaigns: Evolved Banking by Winstanley Associates for Hampden Bank. Newspaper: Six by Cardinale Design Company for Hadley Printing Co. Out of Home: In the Way by Advertus Media for Westfield State College; Evolved Billboards by Winstanley Associates for Hampden Bank. Public service: On The Way Home by TSM Design for Friends of the Homeless. Radio: Lie Detector by Goff Media for Providence Auto Body. Television: Evolved Bank by Winstanley Associates. The following received silver awards: Advertising for the arts and sciences: Williams '62 Center Season Calendar, Rob & Damia Design, Williams College '62 Center. Advertising industry self-promotion: TigerPress 2008 Calendar by TigerPress. Collateral material: Exceeding All Expectations by robert charles photography for DuRocher Florist; Springfield College Annual Report by John C. Otto Printing for Springfield College; Glenmeadow Brochure by Bidwell ID for Glenmeadow Retirement Community; Babydue Travel Stationery by Rob & Damia Design for Babydue Travel; Imagine the Possibilities by TigerPress for the Williston Northampton School; MBK 3D Capabilities Brochure for Meyers Brothers Kalicka PC. Consumer or trade publication: Suddekor Dimension Ad by Suddekor LLC; chemetal/treefrog by Winstanley Associates. Direct marketing: MassMutual Direct Mail IRA by lshd Advertising Inc. for MassMutual; Get Watermarked by TSM Design for Southworth. Elements of advertising: PaintBox Theatre Illustrations by MicaBlue Creative for PaintBox Theatre; Media Reform Illustrations by Rob & Damia Design for Free Press. Interactive media: Mick Jagger Web site by Ten Minute Media for Atlantic Records; Peter Pan Web site by visual concepts media for Peter Pan Buslines; Natalie Cole Web site by Ten Minute Media for Verve Music Group/UMG; Triple Crown Records Web site by Ten Minute Media for Triple Crown Records; chemetal Web site by chemetal/treefrog for chemetal; RileyMartin.com by Del Padre Visual Productions for Riley Martin. Public Service: Media Reform Information Sheets by Rob & Damia Design for Free Press. The ADDYs are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence. Conducted annually by the AAF, the ADDY Awards competition is a three-tier national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. Local winners then compete against other winners within their regions in one of 14 District competitions. District winners are then forwarded to the national/international ADDY Awards competition. Selection of the most creative entry in each category is made using a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. Gold and Silver winners advance to the district competition. More information is available online at www.aaf.org. |
