Costello named social media analyst for Garvey Communication

Date: 11/6/2013

SPRINGFIELD – Garvey Communication Associates Inc. (GCAi), a regional leader in SEO PR, Online Advertising, Social Media, and Online Reputation Management, announced that John D. Costello has completed GCAi’s three-month digital marketing training program and has been appointed a social media analyst for the company.

As the social media analyst, Costello provides community management to the more than 30 different social media platforms that GCAi has under active management or advisement. He also assists in the creation, optimization, and dissemination of a variety of share-worthy content through social media channels and websites. In order to assess the effectiveness of the company’s social media and SEO PR activities, Costello utilizes GCAi’s online reputation management software to distill robust analytics on tone, location, influence, and volume of conversation regarding client brands.

Prior to joining Garvey Communication Associates Inc., Costello held marketing positions at the YMCA of Greater Springfield and Narragansett Beer Company.

Costello, a Wilbraham native, earned a bachelor of science in business administration with a concentration in marketing from Bryant University in Smithfield, R.I.

He is a member of the New England Financial Marketing Association, the Advertising Club of Western Massachusetts and an associate member of The Public Relations Society of America.