Friendly's promotes Tassinari and Sawyer

WILBRAHAM Friendly Ice Cream Corporation has announced the following promotion and appointment in the Financial and Accounting Services Department and Legal Department.

Florence Tassinari has been promoted to the position of Vice President and Controller in the Financial and Accounting Services Department. In her 20 years with Friendly's, Tassinari has held various accounting positions, including Assistant Controller and Controller. Over the past few years, Tassinari has been responsible for maintaining a compliance with federal regulations of corporate governance disclosure and reporting required by the Sarbanes-Oxley Act. In her new position Tassinari will be leading and directing the accounting, auditing, payroll and tax functions and will work extensively on reporting requirements for Sun Capital Partners, who own the company. Tassinari is a CPA. She graduated from American International College.

Robert Sawyer has been appointed to the position of Vice President and General Counsel. Since joining the company as Deputy Counsel in 2000, Sawyer has provided legal counsel in the areas of franchising, real estate, manufacturing, distribution and marketing. In his new position, Sawyer will oversee all the legal affairs of the company. Sawyer is a graduate of the University of Massachusetts, Amherst, and Suffolk University Law School.

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 505 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 72-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. The Web site is www.friendlys.com.