Graphic Design USA wins award for "Tiger Tales"

Date: 3/2/2011

WESTFIELD — Graphic Design USA recently awarded Aucella & Associates Inc., of Westfield with the 2011 American Package Design Award for "Tiger Tales," a self-promotion package for TigerPress of Northampton.

For the package, the firm partnered with Capt'n Eli's Soda — a soda manufacturer in Maine with a full line of flavors that are all caffeine-free and are handcrafted using natural cane and brown sugars. According to Ed Patingre of TigerPress, Capt'n Eli's was a "natural" choice to highlight the green printing and packaging skills of TigerPress.

Aucella & Associates designed a "four-pack" soda container to hold four bottles of Capt'n Eli's Soda, each a different flavor. "We wanted the package to be informative, fun, and memorable, while focusing on the importance — and the uniqueness — of TigerPress's capabilities," Aucella said.

Prior to designing the package, Aucella studied the market and the audience, in order to best serve, and reinforce, the strength of the TigerPress brand. The TigerPress package was selected from more than 1,500 entries.