Piretti joins Market Mentors staff

Date: 8/2/2010

West Springfield -- Michelle Abdow, president of Market Mentors, LLC., recently announced the addition of Larry Piretti, as director of client services.

He joins a talented team of advertisers, designers, writers, public relations, promotions and creative personnel.

In his role as director of client services, Piretti will assist in managing and further developing client relationships of the firm and will oversee the day to day operations of account services staff.

"Larry will be a great addition to our growing firm and will help us round out a talented powerhouse team," Abdow said. "His background in marketing; particularly in the agency environment, will prove invaluable as we take this company to the next level; we are very fortunate to have him join our team."

Piretti formerly was the director of marketing for Bernie's TVs, Appliances & More! in Enfield, Conn.

He has significant experience in advertising and media planning and has held similar positions with several well-known organizations such as Yankee Candle in South Deerfield, Bob's Stores in Meriden, Conn.

Prior to that, he worked for KGA Advertising, formerly in Middletown, Conn.