Reminder Publications unveils rebooted PRIME

Date: 5/1/2015

GREATER SPRINGFIELD – You might not recognize Reminder Publications flagship monthly publication, PRIME, when you see it around town this month.

That’s because after 22 years in the grey world of newsprint, PRIME has gotten an extreme makeover.

Co-publisher Daniel Buendo said he’s very excited about the product’s reboot to an all-new, magazine-style that emphasizes the use of color photos and illustrations throughout the publication.

“We recognized the changing attitude of PRIME’s readers and realized it was time for a makeover,” Buendo said. “We wanted the publications to have an upbeat feel that better reflects today’s more active lifestyle.”

He said though PRIME had been touted as a magazine for some time, a quick look around at the publications available on magazine racks and at supermarket checkout lines made it clear the popular product could use a shake-up to better reflect today’s reading styles.

Among those “shakeups” is an emphasis on feature-style stories as well as a revamped monthly calendar highlighting PRIME’s top picks of things to do each month. And, anything goes in the publications new “Six Things” monthly spotlight. Events, apps, resources … the sky’s the limit here. Buendo said he hopes readers will come to rely on the monthly “Six Things” to keep up with what’s hot to see, do and think about in the Valley, and beyond.

PRIME editor Debbie Gardner said the new magazine-style look of the publication is ideal for spotlighting area individuals, events and trends in a reader-friendly format.

“We hope readers will like the emphasis on even more local content,” she said.

Buendo was quick to add that PRIME’s redesign did not mean a total revamp of the content that has drawn readers to the publication for more than two decades.

“We didn’t want to lose what people love about PRIME, we wanted to give it some new features and an updated look … to make sure we stay in touch with our reader’s needs and wants.”

Still a free publication, the May issue of PRIME will be available at 450 locations in May.