WBOA Sept. 15 breakfast to help attendees 'tweak' sales

Date: 9/13/2010

GREATER SPRINGFIELD -- The Women Business Owners Alliance of the Pioneer Valley (WBOA) will host their monthly breakfast networking meeting on Sept. 15 at 7:45 a.m. at The Holiday Inn in Holyoke.

This month's guest speaker will be Becky Castro, CPCC, PCC, of ILoveMondayMornings.com, who will encourage attendees with the following keynote topic, "Tweak your sales process so it flows."

Castro has been a certified personal and business coach for the last 10 years. Before that, she owned a graphic design company for 16 years. She is WBOA's 2010 Business Woman of the Year and her company is ILoveMondayMornings.com.

In her talk, Castro will explore thought-provoking business questions such as: Do you have enough clients? Do you offer samples/assessments of your product or service but then find your prospect has to "think about it" before buying? What percentage of people that you market to take advantage of your free offers and what percentage become ongoing clients?

Once a prospect is "interested," how do you move them along your sales pipeline and convert them into purchases of your products or services?

If you are not able to convert enough prospects into a paying clients, come be inspired and rejuvenated with practical advice on how to keep more people in your sales funnel until they are ready to buy and how to motivate more people to actually buy from you sooner. The cost for breakfast is $15 in advance or $18 at the door.

Please RSVP by calling 827-4182 or registering at our Meetup.com page To purchase tickets, go to www.wboa.org or call 827-4182.

About the WBOA: The Women Business Owners Alliance of Pioneer Valley (WBOA) is a volunteer- run, non-profit organization dedicated to sup-porting current and aspiring women business owners and professionals in developing and growing their companies. This organization provides monthly programs, networking opportunities, educational and charity-focused events and inspiration and support for women all over the Pioneer Valley.

For more information, please contact Janine Fondon at 221-7931 or jfondon@unityfirst.com.