Red Cross, Dunkin Donuts team up for ‘Give a Pint, Get a Pound’
Date: 1/16/2012January 16, 2012
GREATER SPRINGFIELD For the fifth year in a row, Dunkin’ Donuts and the American Red Cross are teaming up for the “Give a Pint, Get a Pound” campaign, which provides a coupon for a free pound of Dunkin’ Donuts coffee to all presenting donors at Red Cross blood drives in Connecticut, Maine, Massachusetts, New Hampshire, New York and Vermont during the month of January.
The campaign is in celebration of National Blood Donor Month and helps increase awareness about the need for blood. The campaign has achieved great success during the past four years as Dunkin’ Donuts has provided more than 350,000 pounds of coffee to presenting donors, and if one donation may help save three lives, Dunkin Donuts has potentially helped more than one million patients. Donated blood is used to help accident victims, trauma patients, transplant recipients, and those receiving treatment for life-threatening illnesses.
Dunkin’ Donuts and the Red Cross are thanking donors who support the community blood supply by rolling up their sleeves to give the gift of life. Because winter is often a challenging time for blood collections due to severe weather and flu season, the “Give a Pint, Get a Pound” campaign helps boost blood collections when patients need it most. In addition, participating local Dunkin’ Donuts restaurants are hosting blood drives throughout the month to collect blood for patients in need. To donate blood during the month of January, call 1-800-RED CROSS (1-800-733-2767) or visit www.redcrossblood.org
“We have lived through an unprecedented economic downturn in the past five years, but the support of Dunkin’ Donuts has remained steadfast in their desire to help patients in the communities they serve,” Donna M. Morrissey, director of communications for the American Red Cross Blood Services Northeast Division, said. “We are very appreciative of Dunkin’ Donuts for its ongoing dedication to our lifesaving mission through the ‘Give a Pint, Get a Pound’ campaign which helps the Red Cross increase blood collections so that we can meet the daily needs of patients in area hospitals during the winter months.”
Karen Raskopf, senior vice president of communications at Dunkin’ Brands and co-chair of The Dunkin’ Donuts & Baskin-Robbins Community Foundation, said, “Dunkin’ Donuts is proud to partner with the American Red Cross once again to provide our coffee as a gift to those who give blood. We encourage all eligible blood donors to give blood and help those in need in our communities.”
Please note: Coupons are redeemable at participating Dunkin’ Donuts locations. Coupons are non-transferrable and not redeemable for cash.