Girls invited to design their own charm bracelets for nationwide contest

Date: 10/13/2009

LONGMEADOW High IntenCity is thrilled to announced its first-ever, nationwide CHARM IT! "What Charms You?" Design-A-Charm Contest. Kids are invited to design a charm, see their design come to life and support their favorite cause.all in celebration of CHARM IT!'s 10 year anniversary.

From now through Oct. 31 girls can visit select specialty retailers and www.charm-it.com to obtain materials and submit their charm designs. High IntenCity will choose 36 winners from various age categories and launch the "What Charms You?" Collection in January 2010. Thae 36 winners will see their charm produced and sold worldwide and receive a $100 CHARM IT! prize. What's more, High IntenCity will donate 10 percent of its proceeds from these charms to each of the winners' favorite causes.

"The CHARM IT! 'What Charms You?' contest gives us a chance to honor the girls who inspire us while supporting our retailers who make our brand such an amazing success. The invitation to design a charm will help us celebrate our unparalleled brand and a decade of girls' passions, creativity and all of the things that charm them!" commented Renee Levy, president of High IntenCity.

Spread the world and give girls a chance to rouse their inner designer, while giving parents a fun, family activity to participate in nationwide. The CHARM IT! contest will celebrate the girls who inspire the brand, the retailers who share in the passions and the causes that are close to so many girls' hearts.

Kiddly Winks in Longmeadow will be participating in this exciting contest.